Typefaces by Georg Salden


Polo is a well-proportioned sans-serif with lots of character. It combines the purposeful charisma of a grotesque with the harmonious legibility of the roman typeface. It has its idiosyncrasies and a style of its own, and yet it has almost universal applicability. Polo was developed 1972 and since then it has become a comprehensive typeface family. Totally unique for its time, this design had a decisive influence on the development of contemporary typefaces. Polo typefaces are available for different font sizes: Polo 11 was specially designed for smaller-sized texts. Polo 22 is intended for larger font sizes. Polo 66 is somewhat lighter and narrower and is geared towards headlines or narrow columns of text.