Typefaces by Georg Salden


Gordon may be described as a slab-serif. Indeed, very early prints, which were printed on slightly moist hand-made paper, have similarly low stroke contrasts and rounded corners, inside and outside, also on the serifs. That’s what makes this typeface so communicative and mannerly. Gordon’s aesthetic appeal arises from the lively movement of the letter’s lines. This is never arbitrary. It either supports the harmonious letter spacing or the open images of the individual figures. The accompanying italics are highly idiosyncratic original creations, almost with a handwriting style. Gordon also forms nice compact lines with the somewhat broader small capitals. It seems that users need a feeling for the typeface to really appreciate its qualities.

Gordon Leicht (Light)

Gordon Buch (Regular)

Gordon Halbfett (Bold)

Gordon Kapitälchen Leicht (Light Small Caps)

Gordon Kapitälchen Buch (Regular Small Caps)

Gordon Kursiv Leicht (Light Italic)

Gordon Kursiv Buch (Regular Italic)

Gordon Kursiv Halbfett (Bold Italic)