TypeManufactur

Gordon may be described as a slab-serif. Indeed, very early prints, which were printed on slightly moist hand-made paper, have similarly low stroke contrasts and rounded corners, inside and outside, including the serifs. That’s what makes this typeface so communicative and mannerly. Gordon’s aesthetic appeal arises from the lively movement of the letter’s lines. This is never arbitrary. It either supports the harmonious letter spacing or the open images of the individual figures. The accompanying italics are highly idiosyncratic original creations, almost with a hand-writen style. Gordon also forms nice compact lines with the somewhat broader small capitals. It seems that users need a feeling for the typeface to really appreciate its qualities.

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