Rolls belongs to the Eurostile font style, created by Aldo Novarese in the 1960s. In this style, the typically round letter elements are transformed into straight lines with short corner curves, creating an inward openness. On the outside, however, the verticals follow one another. This, as seen in medieval blackletter scripts, adds ornamental beauty. Some letters were given greater definition by using serifs instead of corner curves. It is somewhat like a semi-sans-serif. Its charm is unveiled with its contrasting gentle and lively italic.
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